Third Thursday, Upstreet Pittsfield’s award-winning street festival final event of the season included the unveiling of The Beacon Cinemas mascot Rodeo and the new deluxe electronic reclining seating in Theatre #4. Hundreds of patrons came to meet Rodeo and take tours the new layout. “Wow! I can’t wait to see a picture here.” said one person, others commented on how easy the seats recline with a touch of a button, how comfortable there are. But the big questions was “I guess the prices are going to go up.” Well the answer is NO!. Ticket prices will not go up. The Beacon will remain a better value than its competitor.